HAPPY 50TH ANNIVERSARY Hot Wheels®

This year, specifically last Saturday 19th May, Hot Wheels® turned 50! Can you believe they’ve been around for that long? 

There’s something special about a young boy playing with a toy car that his father played with, especially when it’s a toy car that his father’s own father played with. This is just one of several reasons Hot Wheels^® is so special: the popular die-cast vehicles and track systems have been exhilarating and challenging kids worldwide for over three generations.

DID YOU KNOW today Hot Wheels^® is the number one selling toy and vehicle property in the world and this year, to celebrate its 50^th anniversary, the brand is going into overdrive – with a campaign designed to celebrate five decades of pushing the limits of performance and design.

To commemorate their 50th anniversary there will be… a Black & Gold Themed Assortment, Zamac Themed Assortment, a Premium Collector Favorites Assortment and a special 5 Pack, with a distinctive 50^th anniversary branding on all 2018 products in the track set range, and will also introduce Hot Wheels^® City – a system of play, compatible with the others, that allows kids aged 3 to 6 to build a Hot Wheels^® world. Parents can expect the infusion of stunting, jumping and looping with imagination and storytelling.

DID YOU KNOW Hot Wheels^® releases over 130 new car designs annually in over 150 countries!? Just to make it a little clearer for you … that’s 16.5 Hot Wheels^® produced per second, across 20,000 variations. It’s no wonder that Hot Wheels^® have become popular with adult collectors, with the average collector owning over 1550 cars. WOW!

I’m sure you or your kids have one or more Hot Wheels^® cars right? Why don’t you join in the celebrations and share stories or photos of you and your Hot Wheels^® on social media using these #HotWheelsSA #ChallengeAccepted

HAPPY ANNIVERSARY Hot Wheels^® from us 3 boys!