HAPPY 50TH ANNIVERSARY Hot Wheels®
This year, specifically last Saturday 19th May, Hot Wheels® turned 50! Can you believe they’ve been around for that long?
There’s something special about a young boy playing with a toy car that his father played with, especially when it’s a toy car that his father’s own father played with. This is just one of several reasons Hot Wheels® is so special: the popular die-cast vehicles and track systems have been exhilarating and challenging kids worldwide for over three generations.
DID YOU KNOW today Hot Wheels® is the number one selling toy and vehicle property in the world and this year, to celebrate its 50th anniversary, the brand is going into overdrive – with a campaign designed to celebrate five decades of pushing the limits of performance and design.
To commemorate their 50th anniversary there will be… a Black & Gold Themed Assortment, Zamac Themed Assortment, a Premium Collector Favorites Assortment and a special 5 Pack, with a distinctive 50th anniversary branding on all 2018 products in the track set range, and will also introduce Hot Wheels® City – a system of play, compatible with the others, that allows kids aged 3 to 6 to build a Hot Wheels® world. Parents can expect the infusion of stunting, jumping and looping with imagination and storytelling.
DID YOU KNOW Hot Wheels® releases over 130 new car designs annually in over 150 countries!? Just to make it a little clearer for you … that’s 16.5 Hot Wheels® produced per second, across 20,000 variations. It’s no wonder that Hot Wheels® have become popular with adult collectors, with the average collector owning over 1550 cars. WOW!
I’m sure you or your kids have one or more Hot Wheels® cars right? Why don’t you join in the celebrations and share stories or photos of you and your Hot Wheels® on social media using these #HotWheelsSA #ChallengeAccepted
HAPPY ANNIVERSARY Hot Wheels® from us 3 boys!