JOBURGERS, LETS GET 5000 LITRES OF WATER TO CAPE TOWN
If you living in South Africa I am quite sure you’re aware of the extreme drought Cape Town is currently experiencing, unless you’re living under a rock. This is the worst drought Cape Town has experienced in over 100 years, and ‘day zero’ – when the city runs out of water completely – is estimated to occur late April 2018!
“…OVER 4.4 MILLION PEOPLE FLY BETWEEN JOZI AND CAPE TOWN ANNUALLY…”
Data states that 4.4 million people fly between the busiest route in the world, Johannesburg to Cape Town, annually. Siemens has challenged travellers to donate +5kg of their luggage allocated weight to help get water to Cape Town. Your unused luggage allowance can be “exchanged” for litres of water that will be delivered to Cape Town on the traveller’s behalf. It should be an easy task considering many travellers do not use the full baggage allowance – ranges from 20 – 32kg.
“…Siemens hopes to airlift 5ooo litres of drinking water to Cape Town in a matter of hours.”
Upon arrival in Cape Town, passengers can either collect their guilt-free Jozi water to use during their stay, or they can opt to leave it at the collection point at Cape Town International Airport. The AirDrop collection stand will be in the arrivals area, opposite Woolworths. Uncollected water will be donated to Gift of the Givers.
“Only through ingenuity can we overcome the constraints of outdated and wasteful methods. AirDrop is an example of what can be accomplished if we apply this type of thinking to all industries across the country,” says Keshin Govender (Siemens SEA)
This is a one-day activation at OR Tambo and Cape Town International Airports taking place this Friday 15th December 2017. Joburgers will be making their way to Cape Town for MCQP and the start of the summer holidays this weekend. This is an amazing example of how you can do something helpful for your fellow citizens.
Show some love and donate some of the water.
HOW IT WILL WORK
For the purposes of this experiment, Siemens is using a voucher system: passengers with enough unused (5kg or more) luggage will receive a voucher – not a five-litre bottle of water. It is on a first come first serve basis, there are 1000 vouchers available. Siemens has pre-transported the water to Cape Town, and when passengers arrive they can either collect their water to use whilst in Cape Town, or Siemens will donate the water to Gift of the Givers.
This is a social experiment to see what is possible, not a call to action.